In 2006 Shapely Style was launched. Shapely Style was formed for the main purpose of helping young women of curvy frame dress well for their shape. It has been great to see that many of the mainstream stores now carry up to size 16, but often a normal size 16 girl won't fit into all of these items, or the shape of these items are not suited to their shape. Many of the styles in the stores for the "plus sizes" are not suitable for the young women who want to dress similarly to their peers and enjoy their look. Shapely Style will help these young women find clothes for their shape, however ensuring that they don’t lose there personal style.